Companies, like human beings, do get unwell or sick as they move through their lifecycles towards ‘Prime’. Therefore, a periodical comprehensive analysis of all the problems facing a company is crucial to the short and long-term success of any efforts undertaken by management to improve the performance of the company.  The data gathered in such a diagnosis provides a representative managerial audit of the company’s needs so that an appropriate action plan that adequately addresses the root causes of the problems facing management can be developed.

A detailed company analysis of the business would help:

(i) Identify the weaknesses and strengths  in the business.

(ii) Understand the cause-effect relationships underlying the business problems helping to clear up channels of communication and create an environment of cooperation and teamwork. It also augments the participants’ awareness of their interdependency.

(iii) Identify the needed changes and creating an appropriate action plan.  It can be your guide to making problem solving a strategically guided, effective process in your company.

The diagnosis would indicate which phase of the company lifecycle it is at and what are the normal and abnormal problems. Additionally, the company lifecycle also predicts what challenges the company faces as it moves up the lifecycle.

A company diagnosis is best performed with the top three levels of the management team over 2days to give a more synergetic and effective analysis of the health of business.

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